When you receive a designation from the Institute of Residential Marketing, you will be joining the most respected residential sales and marketing professionals in the country. Founded in 1977, the Institute is the educational arm of the National Sales and Marketing Council (NSMC) of the National Association of Home Builders (NAHB), and was created to guarantee the highest skill level for sales and marketing professionals for the housing industry.

As a sales and marketing professional, you know that when you stand above the crowd, you're more likely to succeed. In the home building industry, achieving one or all three of the nationally-recognized Institute of Residential Marketing (IRM) designations, is the first step to setting yourself apart from others and achieving success. Whether you are an industry newcomer or an experienced veteran, completing the challenging IRM curriculum will expand your knowledge and bring you up-to-date on every aspect of new homes sales and marketing.

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